Recently PopCap was acquired by EA in a $1.3 billion deal. However, Rovio’s VP of franchise development Ville Heijari thinks that Angry Birds has placed his company in the same rare airs as PopCap.
“I wouldn’t say [EA] has approached us with any offer – obviously we’ve discussed with many different companies,” said Heijari. “About a year ago, in the summer of 2010, Angry Birds was already quite successful. At that point it started to look like a really, really feasible and desirable IP. So we had a lot of inquiries from many, many different parties. But we’ve had an overall strategic goal of growing this company and moving into different areas of business beyond games. I don’t think there’s ever been a really relevant discussion of whether somebody is going to buy us.
“Of course like any business if the price is right, ha!” he exclaimed. “But we’ve set the bar pretty high from early on, because we really think we have a lot of opportunities with our Angry Birds IP and there’s a lot of creativity at the studio beyond Angry Birds. It was never a strategy here to quickly cash in on anybody who comes waving a wad of cash our way. But the valuation from our point of view is somewhere, I dunno, maybe north of PopCap.”
Source: Eurogamer
