Hearst Media considered buying Kotaku from Gawker Media but the deal fell through, reports Business Insider. Hearst is reportedly sitting on $1 billion in rainy day capital and shopping for media properties as key publications such as Oprah and Good Housekeeping lose readership. Quoting a source, Business Insider says the media giant s attempt to scoop up Kotaku fell through because Gawker wasn’t willing to part with one of its key revenue makers. Kotaku is second to Gizmodo as Gawker’s most popular blogs.
Rumor: Hearst Media Bid To Buy Kotaku
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…