Hearst Media considered buying Kotaku from Gawker Media but the deal fell through, reports Business Insider. Hearst is reportedly sitting on $1 billion in rainy day capital and shopping for media properties as key publications such as Oprah and Good Housekeeping lose readership. Quoting a source, Business Insider says the media giant s attempt to scoop up Kotaku fell through because Gawker wasn’t willing to part with one of its key revenue makers. Kotaku is second to Gizmodo as Gawker’s most popular blogs.