Scion announced a new online competition called Unlock the tC Road Trip recently. Beginning June 1, players will have a chance to win a new 2011 Scion tC.
“Unlock the tC Road Trip game lets us unveil and launch the next-generation tC virtually and in the real-world through an immersive and engaging game,” said Jack Hollis, vice president, Scion.
The Unlock the tC Road Trip game is all about customization for players’ rides as they tour from New York to Miami to Los Angeles, taking side trips along the way. Four finalists will be flown to Los Angeles to compete in a cross country competition.
To find out more, visit www.UnlockthetC.com.
