5th Cell creative director Jeremiah Slaczka is saying that the current retail model for games is broken. Skyrocketing budgets have exposed the weakness of the $60 price tag, he asserts.

“Before the model was tolerable, because the cost was reasonable enough to allow mediocre selling games to make money,” he said. “Now it’s just insane. If you aren’t going to be a mega hit at $60, you might as well give up before you even try, because it’s tens of millions down the hole.”

“As a consumer, why would I want to play an okay FPS when I can play a bunch of great FPS titles for the same price And that’s what the consumers did,” said Slackza. “But what if you could rent Homefront for $4.99 for 24 hours from your console What if Homefront was only $30 dollars upfront for the single player and if you liked it you could buy the multiplayer for an additional $30 All of the sudden it’s not a binary purchase option anymore.”

Source: GameInformer