Sega Europe admitted to the Advertising Standards Authority that its trailers for Aliens: Colonial Marines were misleading. Sega Europe says that that all trailers were created with the Colonial Marines in-game engine, but admitted the content “did not accurately reflect the final content of the game.”
As a result, Sega Europe acquiesced to add a disclaimer to all videos published on its website and via YouTube stating that they depict a demo version of the game. “We consider that with the disclaimer in place, customers are unlikely to get the impression that the trailer shows the finished product, and the ads are therefore unlikely to mislead,” read the response by ASA complaints executive Niall McVeigh.
Source: Reddit.com
