Sega has struck a three-year deal with popular UK amusement park Alton Towers, reports MCV via an official press release. As part of the deal, the park is planning on rolling out attractions based on Sonic The Hedgehog that includes a rollercoaster called Sonic Spinball and a themed hotel room. The press release says the hotel room will allow guests to “live, sleep and even play the latest games from the Sonic franchise. The park will launch both Sega-themed attractions on Feb. 13, 2010.


Read more in the press release.