Popularity is everything on the App Store. App makers want to see their product end up at the top of the charts, whether it’s a game or a popular social program. It’s not quite so easy to get to the top, though, especially since Apple changed its algorithm in July to take app ratings into account.
A new report indicates that there’s a lot that goes into an app’s placement into the top of the charts. Account ratings and other metrics play a huge part in that, according to Appurify. App ratings now play a huge part in influencing rankings, and if a rating raises as high as half a star, it can make all the difference in the attention that an application gets.
Mobile app updates also play a part, according to the report, combining with ratings to help increase the popularity of the app. In the report, Appurify stated that one third of games, 62 paid apps and 590 free apps with in-app purchases were analyzed. Over half the top apps covered carried a rating of 4.5 stars, while 75 percent managed to garner at least four stars.
Source: TechCrunch
