Six To Start recently launched a Kickstarter to fund their iOS game Zombies, Run! While Apple normally has a limitation on the number of promo codes for a game, they allowed the developer to set up pre-orders.

“After our Kickstarter campaign finished there was still plenty of demand for Zombies, Run!, so we set up a [store] where people could continue to pre-order the game,” the company said on the Six To Start blog. “Apple were also fine with this although they made very clear that we should shut down the store once the game was on sale – which we were planning to do anyway.”

Source: Six to Start