Skylanders: Spyro’s Adventure was a holiday hit for Activision, but there’s definitely a dearth of supply at the moment. While the game/toy hybrid has been a hit, the company has been unable to meet demand.

“We are doing our best to keep up with the consumer demand for Skylanders and to keep product on the shelves,” said Activision VP of marketing John Coyne. “Skylanders was one of the most popular gifts this holiday season and demand for toys has continued to rise week after week without any signs of slowing down. We’re shipping Skylanders toys out as soon as they come off the production lines and will get them to stores as quickly as we can.”

Fortunately, more limited characters will be releasing in greater numbers later in January, with a new $20 adventure pack on the way as well. Lightning Rod, Zook, Warnado, Camo, Wham Shell and the Dragons Peak Adventure Pack (including Sunburn) will be releasing in the Spring, marking the final release in the first generation of Skylanders.

Source: kotaku.com