Activision Publishing has announced that Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide between the sale of software, toys and accessories. This milestone was reached in just 15 months and is better than other toy brands like Beyblades, Star Wars and Transformers over that time period.
“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing. “We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders SWAP Force, which lets kids customize their own characters, bringing toys to life to a whole new level.”
Activision also announced the new Skylanders SWAP Force, which lets players reconfigure 16 special SWAP Force characters into over 250 different combinations. Skylanders SWAP Force will be shown off at Toy Fair 2013, February 10-13.
Read more about the Skylanders brand in this exclusive [a]list interview.
