When Activision introduced the Skylanders franchise a couple of years ago, no one had any idea that it would grow into such a successful juggernaut. However, between game sales and the number of figures available, it’s become exactly that.
Activision Publishing announced that Skylanders figures have managed to outsell all other action-figure properties in both the U.S. and Europe as of June 2013. How popular is it, you say? The franchise has managed to generate more than $1.5 billion in worldwide sales.
“We began something very special with Skylanders, and the magic of bringing toys to life through a video game,” said Eric Hirshberg, CEO of Activision Publishing. “But it’s not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders SWAP Force comes out in October.”
Even with Disney Infinity releasing this Sunday, Activision is primed and ready for battle with its latest Skylanders property.