Smartphones and tablets may not be the only place to look for smart apps anymore — TV’s are definitely taking part.

A new report from BI Intelligence indicates that with a market featuring 800 million pay TV households worldwide, a lot of users are turning to online services to spend their time. These include watching free Internet video content, browsing websites, connecting to social networks and, of course, using apps. Free Internet video content takes the cake at 41 percent, according to the report, while the others follow closely behind.

Video consumption behavior has some users turning to apps to get their programming, such as Netflix, Hulu Plus and other services. As a result, TV makers may start including said apps with more of their television models, taking advantage of the smart TV model as a result. Several already are, but it could become more commonplace than you may think.

Source: Business Insider