Snapchat has become an increasingly important platform for marketers with features like My Story, Geo-filters and Discover. This week, they had announced they are going all-in and expanding with new features in an effort to boost user-generated content for Live Stories with Story Explorer. While viewing a Live Story, users can now swipe to see different angles of the same exact moment. The recent American Music Awards show is a good example of this, making users almost feel like they were there.
“It s the first time you ll be able to experience that incredible game-winning dunk from thousands of perspectives throughout the stadium – or feel like you re right there on the scene when breaking news unfolds,” said Snapchat in a blog post {link no longer active}. By including content from multiple people at an event, users will be more incentivized to share on the platform while they are there.
This development may be key for marketers who have been using events like music festivals to get the word out for their brands and provide another interactive element for eSports events. Story Explorer has launched in New York and Los Angeles Live Stories this week, but Snapchat says there are plans to roll out the technology across more markets soon.
