Park Associates estimates that the social gaming market will increase from the 250 million people and $1 billion in revenue in 2010 to $5 billion in 2015. More people and increasing monetization through micro-transactions and virtual items are expected to lead to the increases.
“The abilities to measure the efficacy of different gameplay mechanisms, to tweak game design in near-real time, and to test new models are advantages that traditional gaming companies will never have,” says Park Associates. “Zynga’s huge market share is the best proof of the competitive advantage made possible by properly leveraging consumer data.”
Source: GamesIndustry.biz
