MocoSpace revealed the results of a study of roughly 1,500 social gamers registered on their platform, split nearly evenly between the genders. Men were the bigger spenders, outspending their female counterparts by nearly 10-to-1.
The study also said that the majority of men bought virtual items (69 percent) compared to only 31 percent of women. Also noted was the fact that 69 percent of users responsible for almost 90 percent of all virtual goods purchased in-game.
Our research shows that from a business perspective both genders demonstrate high levels of engagement, which is good for advertisers – but men and male-dominated titles tend to drive bigger revenues for mobile social game developers, states MocoSpace CEO Justin Siegel.