Sony has confirmed that shortages of PlayStation 3 are looming in the U.S. and U.K., saying demand for PS3 Slim beat its expectations. As reported in MCV UK, Sony first indicated over this past weekend that it was preparing for tight inventory for the coming months in the U.S. The company now says the same goes for the UK market. Sony’s Mark Howsen told MCV that there are inventory issues based on overwhelming demand since the launch of the PS3 Slim, which he said was running 20 percent ahead of expectations. He added that the PS3 Slim 120GB model is particularly affected. MCV surmises that whatever issues Sony is having, PS3 systems are sure to be plentiful as high-profile first quarter titles such as God of War III and Heavy Rain hit shelves in the coming weeks. Read more at MCV UK.
Sony Confirms PS3 Shortages
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…