Sony Computer Entertainment is reported looking in ways for all virtual items on PS3 to be sold. This would establish pricing tiers of virtual items and decided a revenue split between Sony and developers.
In particular, Dust 514 could come to retail and that could lead to custom virtual currency cards. “We are both trailblazing together. CCP and Sony are right there in the same room figuring all this out together. I’ve only joined the company for about 72 hours and about half that time is speaking to Sony,” said David Reid, CCP’s marketing executive. “If there is a retail play, Sony has tremendous routes into that. They have PlayStation Network cards sold over the counter. There’s so many ways for us to get our brand everywhere.”
Source: Develop
