The UK is prepping for a TV-heavy marketing blitz for Sony’s Uncharted 2: Among Thieves , reports Electronic Theatre.  The campaign kicks off next week with a four-week TV run airing what the media outlet calls a full-length HD trailer.  Spots will air during England World Cup qualifiers.  Sony has also secured ten week sponsorships on UK cable channel programs Sky One’s Friday Night Movie and Discovery Channel’s Adventure & Survival.   A cinema campaign rolls out after the game s release, running a different trailer than the TV run that features all in-game footage.

The game hits shelves in UK on October 16.  Read more at Electronic Theatre.