Sony joins a recent chorus by game publishers that new IP is critical to growth in the game industry. Gamesindustry.biz reports on comments made by Sony Europe’s Michael Denny at the Develop Liverpool conference that new IP is the lifeblood of the industry because gamers crave new experiences. He said Sony is committed to creating new IP, citing the upcoming Heavy Rain as an example. Sony is positioning the title as an original story-driven game set to push the boundaries in evoking emotion and telling a compelling story.
Gamesindustry.biz points to a recent chorus among publishers on the importance of new IP, with similar comments coming last week from company heads at Square Enix and Codemasters. Read more at Gamesindustry.biz.
