The PlayStation Move is a critical product for the PS3 this Fall, hoping to target mainstream audiences with its simple motion sensing gameplay capabilities. Still, many perceive the economy as being in a poor shape, so the question of if Move is a good value was posed to Peter Dille, senior vice president of marketing at Sony Computer Entertainment America.
“Every marketer in the country should be concerned and is conscious of the economy we’re living in,” said Dille. “Having said that, we know many families might have had to forgo the big expensive vacation; you may not put a second addition on the house, but what we also know is families are looking for value.”
When asked about whether Sony will spend more to promote Move and Microsoft will spend on Kinect, Dille responded, “I don’t think we’ll ever outspend Microsoft.”
Source: Seattle Times
