Sony Computer Entertainment America has filed a patent for in-game advertising that puts gameplay on pause after a warning, resuming after it completes the roll of the ad. The patent notes that a server signal could make sure players see the ad simultaneously and that it could work on multiple different devices.
“A method for use in advertising includes initiating playing of interactive content, suspending playing go the interactive content, displaying an advertisement, and resuming playing of the interactive content,” reads the patent description.
Read more at the patent description.
