Sony’s been doing a bang-up job thus far with its TV campaign for the PlayStation 4, including a fun little trailer that uses a sing-along version of the late Lou Reed’s “Perfect Day.” That said, the publisher is working on a new version of the ad, but this time featuring actual gamers in place of the previous ones.
A program led by BBH New York, the ad, as part of the “First To Greatness” campaign from Sony, will allow consumers to upload footage from the console that feature their best gaming “firsts,” such as beating a particular level or discovering something cool in their next-generation gaming experience.
These will be divided across 64 categories in a digital archive, all of which will be available on the console. Once gamers achieve 64 “firsts” in all, a new feature will unlock, enabling them to record them all.
Random clips will them be used as part of a new version of the “Perfect Day” ad, in an approximately one-minute spot.
Dedicated players may want to get started, if they wish to be part of being the “First To Greatness.”
Source: Adweek
