Wonderbook: Book of Spells, didn’t perform as well as Sony Computer Entertainment U.K. MD Fergal Gara had hoped. “It could have sold better, but it sold respectively well,” he said.
While the Harry Potter based game didn’t do gangbusters, the peripheral will see another release in Wonderbook: Diggs Nightcrawler. “I am encouraged that we have more titles coming and it may just take a little longer to get it to settle in consumer’s consciousness,” noted Gara. “It was also relatively expensive if you didn’t already have a PS3 or a Move controller. But I think as people learn it’s about more titles, then that would give it some added momentum.”
“From a marketing perspective, Wonderbook was an important step in becoming more family-focused as a platform,” added SCE UK marketing director Murray Pannell. “That is not an easy job and can take years to achieve.”
Source: MCV.com
