Sony has pointed to iPad and other Apple devices as beneficial to its handheld game business. The Escapist reports on comments made by Sony director of hardware marketing John Koller to Wall Street Journal. Koller told the paper that Apple’s entry into videogames has been a net positive for Sony. He implied that when people who play portable games on Apple devices are ready for a deeper, richer console, they migrate to Sony s handheld PSP system. The Escapist cites figures provided by Sony that show PSP sales have reached 42 million units worldwide while seeing year over year growth since Apple launched iPhone in 2007. Read more at The Escapist.
Sony Suggests Apple Helps PSP Sales
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…