Heavy Rain is a game difficult to describe, telling a story more grounded and featuring unconventional control implementation, so it seemed destined for cult status. And yet, Quantic Dream CEO David Cage said that Heavy Rain ended up selling “four times as many copies” as publisher Sony expected. “They were shocked. ‘Oh my god, what happens ‘” he added.
The marketing may have perhaps held it back from more sales Sony low-balled the game, and the ad spend was not what it could have been. Cage was still complimentary of the way the game was marketed in the U.S., given the newness of the franchise and the non-standard concept.
Cage estimated Heavy Rain sold 1.5 million copies worldwide and is on track to sell 2 million units by the first anniversary of its February release.
Source: Joystiq
