Today, Sony announced the creation of a new tagline that will make its way onto all Sony products: make.believe (the dot is included in the messaging).

The new message, actually pronounced “make-dot-believe,” marks the first time Sony’s branding will have a consistent supporting message across all of its products, including the PS3 and PSP.

Sony chairman, CEO and president Sir Howard Stringer, says: “As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever.”

Fujio Nishida, president of Sony Europe says: “The key for us is how ‘make.believe’ translates into compelling products, content and services for the consumer, all aimed at delivering unparalleled user experiences.