Exclusive content helps drive consumers to various game consoles, but third-party retail releases exclusive to a console can be an expensive proposition. Because of that, Sony indicates that they’re targeting more exclusive content than full exclusive titles.
“We work very closely with our 3rd parties publishers, not necessarily to lock down games exclusively, but to lock up exclusive parts of games,” said Scott McCarthy, senior brand manager for PlayStation software. “A good example is Batman: Arkham Asylum, where you could only play as the Joker on PlayStation 3.”
“When you make a title exclusive, you limit its promotional power; we don t want to do that. We want games to be as big as possible it s great for the industry,” he added. “However, we want to make sure that you play it on the best system possible, so we like to take parts of games and make them exclusive to the PlayStation system.”
He was also very positive about Sony’s 2011 lineup, adding, “You know what, it s not only something that appeals to everyone, it s multiple things that appeal to everyone. You know, we ve got in our shooter lineup we kicked it off with Killzone, we re going to follow it up with SOCOM, we’re going to follow that up with Resistance; and then, over to more of adventure games, like Uncharted 3 is going to be one of the biggest games of the year for I don t care who you are! Anybody! Then, there’s Twisted Metal, which is going back to old school, with the PS3 flavor on top of it. And I think it ll surprise a lot of people, not only on how updated it is, but with how fun that kind of familiar gameplay still is. We always consider ourselves not having really the car combat genre doesn’t exist until Twisted Metal comes out. We re looking forward to doing that this year and relaunching that genre.”
Source: Scrawl FX
