Not sure what the buzz is about at South by Southwest. Or worse, know all about it but couldn’t make it this year. Here are a couple of decent reads as the annual Austin, Texas based festival kicks off:
NY Times David Carr has an article on his first few days at SXSW. Being seemingly new to the event, yet benefitting from attending as the Times media and advertising columnist, he manages an excellent, informal outsider-stumbles-inside view of it. Read it at NY Times.
Adweek’s Brian Morrissey calls SXSW a Burning Man festival for digital technology, then looks at its growing lure for marketers and advertisers. Morrisey talks to some of the major brands that have elbowed their way into the mosh pit this year. Read his article at Adweek.
