Comedy Central will be celebrating 15 seasons of South Park with a partnership with Frito-Lay to produce 1.5 million packages of Cheesy Poofs to be sold in Walmart stores and given away free at Comic-Con. Comedy Central owes a lot to the show and they’re quick to play up the connection viewers have with the show.
“Right now is ‘South Park’s’ moment in the sun,” said Michele Ganeless, president of Comedy Central in New York, part of the MTV Networks unit of Viacom. “Fifteen years of a success on television, let alone on cable, is an achievement.”
“It’s fair to say the viewers of programs on Comedy Central overlap well with consumers of our products,” added Chris Kuechenmeister, a spokesman at Frito-Lay. “This is the first time we’ve moved into something like this,” he added. “It seemed like a nice thing to try.”
Source: New York Times
