This recent video prank was pulled on some neighborhood basketball players, who were amazed when Spider-Man showed up to challenge them. They quickly got schooled by streetball legend Grayson Boucher, better known as ‘The Professor.’ Boucher’s played on ESPN with the well-known And1 basketball touring circus and alongside future NBA Hall of Famer Allen Iverson.

This is a pretty good way to attract attention with a viral video. Could a skilled athlete take the role of a game character and surprise some people Sure, and in the process get a lot of attention for a brand. It’s creative marketing and a whole lot of fun to stage. Can we see Usain Bolt dressed as Sonic winning a race

Source: Mashable