Chartbeat released this infographic from a study of user engagement with web sites and banner ads, where it looked at behavior in 25 million sessions online. The study has a couple of surprising findings. It found highest engagement is with content right above the fold threshold, not the top of the page. Visitors also spent more time viewing content below the fold than above it. The rest of the graphic speaks for itself.
Infographic by Carlos MonteiroSource: Adweek
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