Nintendo’s been needing a hit game for its Wii U console for some time now, and in a couple of weeks, it’ll be getting it with the latest adventure from the familiar plumber, Super Mario 3D World.

To prep gamers for the forthcoming game, Nintendo of Europe has already launched a huge TV campaign that features the plumber in action, aimed at kids, families and girls alike. Though the general focus on the ads will be the hardware, the game will also be featured, including bits and pieces of the new four-player cooperative multiplayer. Print and social media advertising is also being planned.

“Mario is the perfect title for families this Christmas, not only is it a title that family members of all ages will enjoy, but it’s the first multiplayer 3D Mario platformer ever,” said Nintendo UK product manager Roger Langford.

“Pre-launch the focus will be on online and Facebook activity, aimed at Mario fans. We will also be launching a significant TV campaign targeted towards families and kids, highlighting the key features of the game and the Wii U hardware itself. Post-launch activity will centre around gifting via online, TV and PR.”

No word yet if Nintendo of America is planning a similar campaign…but come on, it’s Mario.

Source: MCV UK