Activision is using the Risky Business singing-in-the-living-room theme again in the TV ad for Band Hero. The theme has been a recurring one for the publisher s music franchise, used in several Guitar Hero spots and featuring an array of celebrities.
This time the ad focuses on music celebrity. It features Taylor Swift, who is fully clothed but backed up by pop artists Rivers Cuomo, Pete Wentz and Travis Barker bandying around in their underwear. A noteworthy effect in this spot is how it communicates the Band Hero experience. The ad transitions out of the Risky Business living room setting, whisking Swift and her backup band onto a stage in front of screaming fans.
It seems this spot in particular is benefiting from how popular culture has sucked the meaning out of Bob Seger’s lyrics, with the song now simply equated with the sequence from Paul Brickman’s film.
Watch it at YouTube.
