Despite a large amount of hype from the media and electronics makers, a study by Nielsen showed that only about 5 percent of households owned a tablet computer. Further more, TMT Research estimates that tablet owners in the U.K. compose only one out of every sixty people, or 1.7 percent.
While this adoption rate puts tablets behind every other wireless device for penetration, it’s good news for non-Apple companies; the iPad currently has an 80 percent share, but there’s still plenty of room to grow. Advertisers and media types should find current tablet owners very attractive, since on average they watch more video, read more books, accept advertising more, and are more likely to answer an ad’s call-to-action after viewing than those using smartphones or other devices.
Source: Crunch Gear
