Technicolor demonstrated a new 3D system for 35mm projectors at Cannes recently. Called Technicolor 3D, the technology is designed to work with existing 35mm projectors, so that movie theaters can screen 3D titles at a lower cost.
“Technicolor is invested heavily in both 3D digital and digital cinema,” said Simon Wilkinson, managing director of Technicolor Creative Services in London, noting the system allows non-digtal exhibitors to “maximize on their investment in a wider number of screens.”
This system utilizes a 35mm print made during post-production that uses an over/under format to create polarized right-eye and left-eye images. Using a silver screen also implemented for digital 3D and polarized 3D glasses, Technicolor also provides exhibitors with a new projector lens that translates those images to the screen.
Source: The Hollywood Reporter
