Sony is using the 2010 FIFA World Cup to kick off its push for 3D HDTV technology.  The company is taping 25 matches using 3D cameras at the international soccer tournament (read: mother of all sports tournaments) taking place this summer in South Africa.  The matches will be televised in 3D at special Sony Fan Fest screenings in seven cities worldwide including London, Paris and Berlin.

Sony has estimated that revenue from 3D related products from its line of HDTVs, computers, Blu-ray players, PS3 consoles and videogames will tally up to one trillion yen, or more than $11 billion, by 2013.  The company s announcement for 3D World Cup games prompted analyst firm Screen Digest to raise its forecast for Europe 3D TV adoption, pegging it at an estimated 13.6 million sets by 2013.

Read more at Brand Republic.