In the latest in our series of [a]list summit interviews, we chatted with DFC Intelligence president David Cole about the challenges presented to the industry, social networking trends in advertising and the summit itself.
In the latest in our series of [a]list summit interviews, we chatted with DFC Intelligence president David Cole about the challenges presented to the industry, social networking trends in advertising and the summit itself.
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…