In the latest in our series of [a]list summit interviews, we chatted with DFC Intelligence president David Cole about the challenges presented to the industry, social networking trends in advertising and the summit itself.
The Latest Intelligence From David Cole
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
