In the latest in our series of [a]list summit interviews, we chatted with DFC Intelligence president David Cole about the challenges presented to the industry, social networking trends in advertising and the summit itself.
The Latest Intelligence From David Cole
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
