by Jean-Charles Lacoste

The power of online video is huge. According to comScore, a provider of user engagement statistics, 45.4% of internet users view at least one video per month, with average users viewing approximately 32.2 videos per month.

As a business, you have to make the most of the growth in online video in order to expose your brand to the maximum number of potential customers. There are several online video providers (OVPs) you can do this with. The question is, which one offers the best provision for you In order to make a decision, it’s important to look at the pros and cons of each provider.

What are the attributes of end user platforms such as YouTube, Vimeo, and DailyMotion?

The major positive of using YouTube as a platform for your brand’s videos is that it’s free, making it appeal to small and medium-size businesses. This free video hosting includes a limited amount of customization. Of course, YouTube is the largest OVP, with approximately 450 million unique global visitors each month, meaning it offers a huge potential audience. It’s also easy to use. Uploading content to the site is a simple process, as is sharing the content across your social media platforms.

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This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via for the latest news and stories, delivered right to your inbox.