Domino’s Pizza in Australia has launched a new campaign on Facebook called “The Social Pizza”. This ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza, which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favorite crust, sauce and ingredients. The most popular selection each day will be added to the pizza, with the final product to feature on the menu for fans to try out for real. Plus, fans will have the chance to win $1k by naming the pizza.
