THQ and the WWE recently announced a new, comprehensive marketing agreement. This will see game kiosks featuring WWE games made by THQ from now until April at WWE live events, integration with WWE pay-per-views, television programming and international events, cross promotion with WWE DVDs and increased promotions on WWE.com.
“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” said THQ President and CEO Brian Farrell. “We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”
THQ also announced that they are developing a new set of products for WWE. This includes social media extensions, iOS apps, and a community site to help WWE game fans stay connected.
“We are pleased to move our partnership forward in a broader, more comprehensive way,” said WWE Chief Operating Officer Donna Goldsmith. “Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms.”
