THQ has announced that they have signed a new multi-year deal with Mattel. This gives THQ access to well known brands like Barbie, Hot Wheels, Rock Em Sock Em Robots and Masters of the Universe.
We are excited to work hand-in-hand with the world s No. 1 toy company to bring a new level of entertainment to its already incredibly popular brands, said Martin Good, THQ’s Executive Vice President of Kids, Family and Casual Games. As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel.
Mattel is synonymous with play and as such we continually seek creative opportunities to generate new ways to play with our brands, said Chuck Scothon, General Manager of the Mattel s Digital Network. Partnering with THQ extends the connection consumers have with our brands to a deeper multi-platform experience with video games for kids and family audiences.
