There are no shortage of games out there that use ads to entice players into trying new products, but actually having an advertised item as a power-up That’s something new.
Still, that’s exactly what you’ll find in EA’s Tetris Blitz for iOS, as the newest item in the game’s prize line-up is a Toyota Corolla, labeled as “Turn It Up” in the game. Once activated by hitting a special number of pieces on the board, the Corolla sits in the center of it, with the words “The All-New Corolla” in capitals at the top.
After it revs its engine, the car drives off, and manages to take a row of vertical 3X1 blocks off the playfield, helping you clear a few lines in the process and boosting your score. The power-up can be used for free the first time around, but you can pay to use it additional times for about $.66 a pop.Tetris Blitz is available for download here on iOS.Source: Touch Arcade
