Writing for Ad Age, Dynamic Logic s Ken Mallon and Millward Brown s Duncan Southgate have put together a rundown of digital marketing trends in the coming year based on insight provided by researcher Millward Brown Futures Group. Part one covers the top five trends, with five more to follow.
In this piece, the pair looks at the evolution of online display, the growth of mobile and mobile-centric apps such as location marketing, the broadening opportunity for marketers in casual and social games, and the maturation of viral videos into a valuable and effectively measurable tool. One useful insight provided upfront: these innovations and their ongoing evolution as effective marketing and communications tools don t affect one fundamental of branding: the need to be engaging and relevant.
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