In a first of its kind move, CBS Outdoor announced a high-definition video platform poster. The Video Two-Sheet is part of HBO’s True Blood campaign in the Times Square subway station.
“The combination of digital media and print gives us the opportunity to create unique, personal and engaging experiences for the consumer on behalf of our clients,” said David Lane, vp of digital media for CBS Outdoor.
Those who look at the self-powered digital OOH format will see a preview of the latest True Blood season on 10-inch LCD screens with audio, embedded in traditional two-sheet posters in the subway station.
Source: MediaWeek
