Producer Mark Burnett and Video In My Backyard (Vimby) are partnering up to create digital ad content. The ads will be focused towards mothers, millennials, and particularly those that are health and environmentally conscious.
“We have invested heavily in a network of highly skilled filmmakers who every day are capturing local content and telling stories that are at the forefront of national trends and ideas,” said Vimby CEO Dean Waters. “National brands get access to our local infrastructure to carry their message across the nation and, now, by aligning with Mark Burnett, the entire universe of blue-chip brands will take note of our unique content, scale and ability to go local with national messaging.”
Burnett has worked extensively with product placement in reality TV shows like Survivor and The Apprentice.
“I am incredibly excited about Dean’s vision for the future of branded digital content,” said Burnett. “With Vimby, he’s created an unmatched production infrastructure that we will use to deliver local and national content tailored to specific demographic verticals.”
Source: Ad Week {link no longer active}
