Even though streaming services and cable channels are on the rise, regular television still can’t be beat, according to a new study from Nielsen.
The report, conducted alongside ad targeting firm Simulmedia, states that approximately 283 million Americans watch TV on a monthly basis, compared to 155 million Americans watching video content online. Out of those watching TV, each one watches approximately 146 hours of TV, ranging from sports to popular shows.
In addition, while the size of the digital video industry is no slouch at $3.5 billion, the TV industry is whale in comparison, with about $74 billion. That’s about 95 percent growth over the medium.
While more of these network companies dabble in digital services, it’s clear they’re going to keep regular television going for some time.