Twitch has become an immensely popular destination for live-streamed programming on the internet. However, not everyone is fond of the “forced” commercials they have to occasionally watch during Twitch programs.
Luckily, Twitch has come up with a way to break away from the ads — with some help from sponsors. The company has announced the first “Commercial-Free On Twitch” program block, which will launch this Tuesday in conjunction with Sony and the PlayStation 4.
With this service block, users can now view the action as a commercial-free experience, with a single premiere partner working in their place. Sony will take the first role in this, offering 12 full hours of commercial-free action going from 9 a.m. PST to 9 p.m. PDT on Tuesday, October 15. The only ad streamers will see at this time is a pre-roll hosted by Sony, revolving around its PS4 game console.
“This first-to-market event truly showcases the way fantastic brands like the PS4 can maximize their marketing messaging while benefiting the Twitch users here in North America,” said Andy Swanson, VP of Sales, Twitch. “It’s a great example of how Twitch’s unique live streaming platform can balance the needs of both its partners and its passionate gaming community.”
In addition, Sony will host a special live broadcast on Tuesday at 4:00 PDT, where it will reveal first footage of the new Abandoned Map Packs for its hit action/adventure game The Last of Us. Viewers can tune in at the official PlayStation Twitch channel here.
The “Commercial-Free on Twitch” promotion shares some similar elements to Twitch’s ad free subscription feature called Turbo, but will be free of cost to ALL Twitch visitors during the duration of the program.
The PlayStation 4 releases in the U.S. on November 15.
Source: Twitch
