Twitter recently launched a new “User Galleries” feature designed to aggregate the last 100 pictures uploaded by a user via tweet. It will then display those photos in chronological order.

This online photo album will be linked from each user’s Profile page, including photos shared through Twitter and third-party services such as Instagram, yFrog, and TwitPic. Pictures will be shared automatically, and removing a photo means deleting a whole tweet.

There are two ways to view the galleries: a grid view that shows thumbnails of the images and a detail view that shows the most recent image, along with the body of the tweet and thumbnails for other images. On the branding side, Twitter said that the new feature is a positive addition for marketers looking to associate their brands with a richer multi-media experience.

“We think the user galleries feature will be good for advertisers, who now have greater incentive to include cool pictures in their tweets,” said Matt Graves, director of communications for Twitter.

Source: AdWeek