Twitter has opened up extensive analytics to all users of their site to see exactly how much reach each tweet gets in terms of favorites, retweets, and replies. In addition, this allows users to sort tweets by popularity, showing only the most popular tweets, or all tweets done to show what is popular among your followers.
This opens up a range of possibilities for new twitter marketers, including showing exactly what campaigns are reaching a lot of people, and which tweets are floundering and letting marketers adjust accordingly. In addition, this could also work in conjunction with Twitter’s ad platform, showing exaclty how effective advertising through twitter can be in the form of likes, retweets and replies.
Game marketers will no doubt welcome the arrival of more information, and this should encourage greater usage of tweets as a marketing medium. We’ve already seen some Twitter-based game efforts; perhaps an integration of a Twitter game with another game might be a creative marketing tool. Twitter’s analytics makes such an undertaking much more useful as a source of marketing data.
Source: TechCrunch
