Assassin s Creed: Brotherhood sold a million copies in Europe in less than a week, making it Ubisoft’s fastest-selling title in that territory. Ubisoft EMEA sales and marketing head Geoffroy Sardin said that this has silenced doubters who didn’t think the game was a full sequel.
“At first retailers were unsure they didn t realize it was a full sequel, not just AC2.5 ,” he said. “But slowly through PR and discussions with them we have proven this is a new Assassin’s Creed and a completely sequel, not just an add-on. The sales bear that out now, and retailers tell us they are very confident in it.”
Source: MCV
